Lead multi-channel content and ABM campaigns across the Americas (Canada, United States, LATAM), shaping executive-level messaging for digital transformation initiatives with top financial institutions including Fifth Third Bank, Navy Federal Credit Union, and TD Bank. [25–40% increase in target-account engagement]

Built targeted ABM campaigns that drove an estimated 70% lift in traffic from a priority account, with engaged visitors spending ~2-10 minutes on site and a qualified sales meeting generated.

Led content strategy for ENGAGE Americas, a ~$1.5M flagship event for 200+ banking leaders; developed keynotes, panels, executive talking points, speaker briefs, briefing calls, podcast outlines, and customer storytelling.

ENGAGE generated 50+ meetings and contributed to 5 closed U.S. banking deals; pre-event social engagement increased ~60% YoY.

Developed and executed the executive and sales thought leadership strategy, producing 10–20 targeted assets per leader each month and contributing to a 30% increase in overall engagement.

Collaborate cross-functionally with sales, product, customer success, and leading analysts such as Accenture and McKinsey & Company to ensure cohesive storytelling that supports enterprise deal cycles and demand generation.

Drive co-marketing with Microsoft, West Monroe, Paymentus, Jack Henry, Fiserv, and Oracle; also helped shape AI GTM messaging and an AI-powered GTM Operating System for reusable agent workflows.

Led integrated demand and brand campaigns across email, digital, webinars, and industry events, using A/B testing and performance insights to optimize messaging while coordinating initiatives across North America, EMEA, and APAC. [$500K–$1.5M influenced pipeline annually]

Positioned TruRating within the Experience Management (XM) market alongside Medallia, Qualtrics, SMG, and InMoment, and supported the TruRating x Medallia partnership integrating real-time, in-store POS customer feedback into the Medallia Experience Cloud.

Drove lifecycle marketing and sales enablement initiatives supporting enterprise pipeline and customer retention, translating customer outcomes—including 5% sales lifts, 20x ROI, and multi-million-dollar revenue opportunities—into proof points that helped advance enterprise deal cycles.

Executed co-marketing campaigns with global payments and fintech partners including Adyen, Verifone, NCR VOYIX, Ingenico, and FIS, while developing case studies with brands including Five Below Cracker Barrel, Hy-Vee, ALDI, Canada Post, NAPA Auto Parts, and JD Sports.

Owned CEO social media and thought leadership strategy, growing her LinkedIn audience from under 5K to 13.8K+ followers while developing speaking content, executive messaging, and event narratives that helped establish her as a CX thought leader and supported appearances at leading industry events including Shoptalk, Groceryshop, and FinTech Atlanta.

Produced video and written content to enhance SEO performance and improve website click-through rates.

Created copy for email campaigns, articles, and presentation decks.

Managed and produced social media content for clients across multiple platforms.

Developed targeted digital content and campaigns for B2B clients across multiple industries, strengthening brand identity and generating demand among talent acquisition leaders and corporate buyers, contributing to an average 30% increase in qualified leads entering client pipelines.

Managed day-to-day execution of the company's strategic communications and marketing initiatives, ensuring alignment between brand messaging, sales priorities, and business growth objectives.

Led hiring and coordination of external contractors and freelancers across design, content, and digital disciplines to support campaign execution and creative production.

Directed the design and production of marketing collateral including sales decks, product materials, digital assets, and customer-facing content tailored to enterprise clients such as DHL.

Oversaw digital marketing performance across social media, pay-per-click (PPC) advertising, and SEO to increase brand visibility and lead generation.

Planned and executed the company's presence at trade shows and industry conferences, managing logistics, booth strategy, messaging, and on-site brand representation.

Designed and optimized segmented email campaigns for public safety and law enforcement audiences, contributing to an estimated 20–30% increase in campaign engagement and supporting lead generation.

Owned end-to-end social media strategy and content production, increasing audience engagement by approximately 25% while strengthening brand visibility across key platforms.

Analyzed campaign performance across email, social, and web channels, tracking conversion rates, engagement metrics, and website traffic to inform data-driven optimizations.

Monitored and improved SEO performance, enhancing keyword rankings and organic search visibility.

Developed and maintained sales and marketing enablement materials including product sheets, RFP documentation, presentation decks, and branded assets.

Created high-impact presentation decks supporting enterprise marketing campaigns and executive communications across multiple platforms.

Ensured strict adherence to corporate brand guidelines and visual standards while elevating design quality and message clarity.

Transformed complex data and company information into visually engaging, audience-focused narratives for internal and external stakeholders.

Proofread and edited content to align with AP style guidelines and company design standards.

Developed thought leadership content on IT and emerging technology trends to support brand positioning and industry credibility.

Managed and grew multi-platform social media presence across LinkedIn, Twitter, Instagram, and Facebook, aligning content strategy with business objectives.

Produced and edited 40+ high-quality videos for social media and client presentations, incorporating custom graphics and branded visual assets.

Monitored and analyzed monthly performance metrics across social and web channels, using insights to optimize content strategy.

Drove rapid organic growth of Charter Global's LinkedIn presence from 1K to 5K+ followers without paid advertising, generating 20M+ impressions.