RUSUME/CV

PROFESSIONAL SUMMARY

Strategic storyteller and marketing leader specializing in complex technology and fintech platforms. Experienced translating technical innovation into accessible narratives that resonate with both technical and executive audiences. Passionate about building content that educates markets, supports enterprise sales, and elevates brand credibility.

EDUCATION

Indiana University - Bloomington, IN
Bachelor of Arts in Journalism & International Studies

EXPERIENCE

Senior Content Marketing Specialist | Backbase - Atlanta, Georgia, USA (Nov 2024 - present)

  • Lead multi-channel content and ABM campaigns across the Americas (Canada, United States, LATAM), shaping executive-level messaging for digital transformation initiatives with top financial institutions including Fifth Third Bank, Navy Federal Credit Union, and TD Bank.

  • Develop case studies, white papers, and customer success narratives that translate complex platform implementations into compelling proof points for C-suite audiences in various banking segments (Commercial banking, Retail banking, Wealth management, Small business banking SMB).

  • Drive strategic co-marketing campaigns and ecosystem events with industry partners including Microsoft, West Monroe, Paymentus, Jack Henry, Fiserv, and Oracle, expanding reach and strengthening partner alignment.

  • Led a 200 to 250 banker-only customer event, owning full content strategy including executive stage scripting, session development, podcast production, and filmed video testimonials to amplify customer advocacy.

  • Collaborate cross-functionally with sales, product, customer success, and leading analysts such as Accenture, and McKinsey & Company to ensure cohesive storytelling that supports enterprise deal cycles and demand generation.

  • Contributed to the launch of Backbase’s AI features, shaping go-to-market messaging and thought leadership that positioned Backbase as the first AI-powered banking platform in the market

Senior Marketing Manager | TruRating - Atlanta, Georgia, USA (Feb 2022 – Nov 2024)

  • Led integrated demand and brand campaigns across email, digital, webinars, and industry events, using A/B testing and performance insights to optimize messaging while coordinating marketing initiatives across North America, EMEA, and APAC.

  • Positioned TruRating within the Experience Management (XM) market alongside Medallia, Qualtrics, SMG, and InMoment, and supported the TruRating × Medallia partnership integrating real-time, in-store POS customer feedback into the Medallia Experience Cloud.

  • Drove lifecycle marketing and sales enablement initiatives that supported pipeline growth, customer retention, and enterprise deal cycles.

  • Executed co-marketing campaigns with global payments and fintech partners including Adyen, Verifone, NCR VOYIX, Ingenico, and FIS, while developing case studies and marketing initiatives with major brands including Five Below, Cracker Barrel, Hy-Vee, ALDI, Canada Post, NAPA Auto Parts, and JD Sports.

Content Specialist - Freelance | Creative Circle – Atlanta, Georgia, USA (July 2019 – Nov 2024)

  • Produced video and written content to enhance SEO performance and improve website click-through rates.

  • Created copy for email campaigns, articles, and presentation decks.

  • Managed and produced social media content for clients across multiple platforms.

  • Developed digital content to build brand identity and generate leads among talent acquisition leaders and corporate buyers.

Marketing Manager | Dorabot - Atlanta, Georgia, USA (Nov 2021 – Feb 2022)

  • Managed day-to-day execution of the company’s strategic communications and marketing initiatives, ensuring alignment between brand messaging, sales priorities, and business growth objectives.

  • Led hiring and coordination of external contractors and freelancers across design, content, and digital disciplines to support campaign execution and creative production.

  • Directed the design and production of marketing collateral including sales decks, product materials, digital assets, and customer-facing content tailored to enterprise clients such as DHL.

  • Oversaw digital marketing performance across social media, pay-per-click (PPC) advertising, and SEOinitiatives to increase brand visibility and lead generation.

  • Planned and executed the company’s presence at trade shows and industry conferences, managing logistics, booth strategy, messaging, and on-site brand representation.

Marketing Content Specialist | Utility Inc. – Atlanta, Georgia, USA (Oct 2020 – July 2021)

  • Designed and executed targeted email marketing campaigns to support lead generation and customer engagement, optimizing messaging and segmentation strategies.

  • Owned and produced end-to-end social media content strategy, increasing brand visibility and audience engagement across key platforms.

  • Analyzed campaign performance across email, social, and web channels, tracking conversion rates, engagement metrics, and website traffic to inform data-driven optimizations.

  • Monitored and improved SEO performance, enhancing keyword rankings and organic search visibility.

  • Developed and maintained sales and marketing enablement materials including product sheets, RFP documentation, presentation decks, and branded assets to support enterprise sales efforts.

Presentation Designer | Cox Enterprises – Atlanta, Georgia, USA (July 2019 – March 2020)

  • Created high-impact presentation decks supporting enterprise marketing campaigns and executive communications across multiple presentation platforms.

  • Ensured strict adherence to corporate brand guidelines and visual standards while elevating design quality and message clarity.

  • Transformed complex data and company information into visually engaging, audience-focused narratives for internal and external stakeholders.

  • Proofread and edited content to align with AP style guidelines and company design standards, ensuring consistency, accuracy, and professionalism across all materials.

Marketing Content Creator | Charter Global - Atlanta, Georgia, USA (Dec 2017 - December 2018)

  • Developed thought leadership content on IT and emerging technology trends to support brand positioning and industry credibility.

  • Managed and grew multi-platform social media presence across LinkedIn, Twitter, Instagram, and Facebook, aligning content strategy with business objectives.

  • Produced and edited 40+ high-quality videos for social media and client presentations, incorporating custom graphics and branded visual assets to enhance engagement.

  • Monitored and analyzed monthly performance metrics across social and web channels, using insights to optimize content strategy and increase audience engagement.

  • Drove rapid organic growth of Charter Global’s LinkedIn presence from 1K to 5K+ followers without paid advertising, generating 20M+ impressions and significantly increasing brand visibility.


SKILLS & TOOLS

Marketing automation & CRM: HubSpot (Certified), Salesforce, Marketo, Pardot, Mailchimp, ActiveCampaign, Customer.io

Content, design & video production: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), Final Cut Pro, Descript, Riverside.fm, Figma, Canva, CapCut

Web & CMS: WordPress, Webflow, Shopify, Contentful, Basic HTML & CSS

Analytics, SEO & marketing intelligence: Google Analytics (Certified), Google Tag Manager, SEMrush, Ahrefs, Moz, Screaming Frog, SEO & SEM

Paid media & growth marketing: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Programmatic Advertising, A/B Testing

Social media & distribution: Hootsuite, Sprout Social, Buffer, Later, Digital Newsletters

Project Management & Collaboration: ClickUp, Asana, Monday.com, Trello, Slack, Notion, Airtable

AI & marketing productivity tools: ChatGPT, Claude, AI-assisted content workflows, Prompt-driven research and content ideation

Others: Content Strategy, Thought Leadership, Copywriting, Creative Writing, UX/UI Collaboration, Web & Graphic Design, Public Relations, Media Relations, Press Releases, Project Management, Event Planning, Budget Management, Team Leadership

Languages: English (Fluent), French (Conversational)