At TruRating, I led content and integrated marketing across North America, EMEA, and APAC, working at the intersection of retail technology, payments, and customer experience (CX). My work spanned customer storytelling, product launches, partner campaigns, executive thought leadership, events, video, and demand generation. Turning customer insights and complex technology into engaging stories that supported brand growth and enterprise sales.
I also worked closely with major retailers and technology partners, while helping build our CEO’s thought-leadership platform and creating content designed to reach senior retail and CX decision-makers.
CUSTOMER TESTIMONIAL VIDEOS
I owned the customer testimonial process from concept through final edit—identifying the story angle, developing interview questions, briefing customers ahead of filming, and directing conversations to capture authentic, compelling soundbites. I also filmed and edited the videos, shaping raw interviews into polished customer stories that highlighted measurable results and could be repurposed across campaigns, social media, events, and sales enablement.
CEO Content, Thought Leadership & Executive Brand Management
At TruRating, I helped build and manage our CEO’s executive brand, developing a content strategy that positioned her as a recognizable voice in retail technology and customer experience (CX). My role extended beyond social media into speaking opportunities, awards, press, and industry visibility, creating a consistent executive narrative across channels and growing her LinkedIn audience from under 5,000 to 13,800+ followers.
Executive social: Planned, wrote, and managed LinkedIn content around CX trends, company news, customer insights, events, and leadership perspectives.
Speaking engagements: Researched opportunities, developed pitches, and prepared talking points and presentation content for appearances at events including Shoptalk, Groceryshop, and FinTech Atlanta.
Awards & recognition: Identified relevant industry awards and supported applications and submissions to strengthen executive and company credibility.
Press & media: Supported press opportunities through executive messaging, story angles, quotes, and briefing materials.
Thought leadership: Turned the CEO’s expertise and perspectives into a consistent content engine that grew her audience and supported TruRating’s broader brand and commercial goals.
